Enagron Εcotourism Village
Enagron is a family-oriented, eco-friendly mountain hotel offering high-quality hospitality allowing guests to experience the Cretan way of life, sample authentic Cretan cuisine and enjoy Crete’s unique natural environment.
To promote Enagron in new markets abroad, increase its sales and generally improve its online performance.
Initially, we created a user-friendly, comprehensive website for Enagron, with a responsive design and meaningful content, and combined it with a booking engine to facilitate direct bookings.
Through the Google Ads platform, we then invested in brand expansion and brand protection. At the same time, we focused on advertising through Facebook Ads, aimed at an overall improvement in online performance.
We realised an impressive return on ad spend (ROAS) of 1:11 for 2017 and 2018. Working with more than 800 keywords, in 208 countries, we also achieved a spectacular number of impressions (more than 35,000 in 2017 and 20,500 in the first quarter of 2018). The result? 50% of bookings were direct bookings. The impressive results of our work did not go unnoticed by Google, which highlighted Enagron as a case study with a video and contributed even further to promoting the brand.