FAQ

Eyewide is a digital marketing agency based in Crete, active since 2006, specialising in website design and digital strategies for hotels, tourism businesses and brands in Greece and abroad.

We work with hotels, resorts, travel agencies, startups and businesses that want to strengthen their digital presence, increase direct bookings and improve their visibility across AI and search platforms.

Eyewide delivers comprehensive digital services including:

• Website design and development using Umbraco CMS
• SEO and AI optimization (GEO / AIO)
• Performance marketing through Google and Meta Ads
• Hotel marketing strategy
• Content creation and storytelling
• Dynamic QR codes and 360-degree photos and videos
• Direct payments, reviews tool and CMS support

AI optimization (AIO) focuses on structuring and optimising content so that AI tools such as ChatGPT, Gemini and Copilot can correctly understand and recommend your brand in their responses. Eyewide is among the first agencies in Greece to apply generative engine optimization (GEO) for hotels.

No. While we specialize in hospitality and tourism, we also design and develop websites for businesses in other industries that require a professional and effective online presence.

Eyewide develops websites using Umbraco CMS (v13 LTS), a secure, fast and fully customizable system, ideal for hotels, tourism projects and corporate websites.

Eyewide performs audits, redesigns or migrations only for websites developed by our team.

For third-party websites, we can provide strategic guidance or propose a full rebuild based on modern SEO, accessibility and AI-readiness standards, ensuring optimal performance and compatibility with AI tools.

We combine targeted campaigns, website UX optimization, AI-driven content and specialized tools such as the Reviews Tool and Direct Payments to build trust and convert visitors into guests.

You can fill out the contact form on our website or email us at info@eyewide.gr. Our team will respond with a tailored proposal based on your brand’s needs.

The cost of a website depends on the needs and goals of each project. At Eyewide, we offer two main options:

Semi-template website

Based on a ready-made Eyewide design, partially customisable and ideal for smaller hotels or businesses that need fast implementation at a lower cost.

Custom website

Fully tailored design and development using Umbraco CMS, adapted to the brand’s audience and requirements.

In all cases, we provide a detailed proposal after discussing strategy, design, content and required integrations such as booking engines, reviews tools, AI optimisation and multilingual support.

Project timelines depend on size and complexity. On average, a hotel or corporate website is completed within 8 to 12 weeks, including analysis, UX and UI design, development, testing and CMS training.

Eyewide follows a structured project plan to ensure clear timelines and quality control at every stage.

No. Although our headquarters are in Heraklion, Crete, we collaborate with hotels and brands across Greece, including Mykonos, Santorini, Rhodes, Kos and Halkidiki, as well as in Cyprus and internationally.

We combine 20 years of experience, deep tourism expertise and a human-centered approach. We focus on long-term partnerships and measurable results, not just design.

Yes. Through our AI optimization service, we improve website structure, data and metadata so that AI assistants can correctly interpret your brand and increase the likelihood of being recommended in relevant conversations.

Yes. We provide support contracts covering technical maintenance, CMS updates, content changes and ongoing AI and SEO monitoring.

Yes. We offer integrated marketing packages for hotels that combine SEO and AI optimization to ensure consistency across all channels.

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We believe in technology with a human face. Every project combines creativity, data-driven thinking and respect for the client to deliver digital experiences that stand out and perform.